[IMG] Why CRM Doesnt Work How to Win by Letting Customers Manage the Relationship (Frederick Newell) 287 pages
[ATTACH] Mastering Data Mining The Art and Science of Customer Relationship Management (Michael J. A. Berry, Gordon S. Linoff) 512 pages
[IMG] Data Mining Techniques in CRM Inside Customer Segmentation (Konstantinos Tsiptsis etc.) 365 pages
[IMG] Data Mining Cookbook Modeling Data for Marketing, Risk and Customer Relationship Management (Olivia Parr Rud) 429 pages
[IMG] CRM in Financial Services A Practical Guide to Making Customer Relationship Management Work (Merlin Stone) 721 pages
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